I’m a Writer and Editor
interested in using clear communication to help people.
Why do I love writing?
As a copywriter, I am often an English to English translator. I use plain language to give customers a better understanding of complex topics and industries.
Please Scroll for Examples of My Work
Print Ads
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Guideposts LHI
Refreshing and simplifying this ad made it easier to read in the small publication while keeping the imagery and copy hopeful.
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VFW Alex
Originally running in VFW Magazine, I told Alex’s story of service, sickness and eventually treatment and hope.
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AMAC Dennis
This ad graced the pages of The Association of Mature American Citizens Magazine. Dennis had multiple lung conditions after leaving the Air Force. Cellular therapy helped him breathe easier.
Direct Mail
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Seminar Direct Mail
Lung Health Institute offered free seminars with Dr. Perry’s expertise and kindness to answer their questions. These seminars let people get a better understanding of LHI’s innovative treatment.
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Milwaukee Opening
LHI’s introduction to its new neighbors. Many potential patients were in the area and this direct mail was to let them know we were there.
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Follow-Up Direct Mail
Many calls would come through the company and the potential patients would want time to think. Sharing testimonials of patients who found relief and offering a free consultation was a logical next step.
B2B
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Physician Guide
Physicians were very curious about cellular therapy. This document contains selections from studies to explain how our treatment could work for their patients.
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Physician One Page
Physicians are often short on time, so I created a one page document to help them understand what LHI did. After the designer was done it had icons and fresh colors, but that version is lost to antiquity.
Style Guides
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LHI Style
This document may not look proud, however it was a well-used tool of Lung Health Institute writers. I created this accessible working document to keep up to date with wording regulations around the treatment and to maintain a consistent brand voice.
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LSI Source of Truth
Laser Spine Institute’s Source of Truth was an indispensable document for the marketing team. With disclaimers galore, trademarks and tag lines to keep track of, I built and maintained this document for the company. LSI went out of business in 2019.
Emails
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In-Person Seminar
Potential patients would be notified when LHI had nearby seminars. The email lets people know that they have a chance to speak with a doctor at the seminar.
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Travel Tips Email
About 86% of the patients would travel to come to LHI facilities. Helping them plan for their trips prevented stress for everyone involved.
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Follow-Up Email
This email was sent to people after their initial contact with a patient coordinator. I included a testimonial to let them know there is hope for better quality of life.
Blogs
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Smoking Cessation Support
Many people who were interested in LHI’s treatment plans weren’t candidates because they still smoked. This blog helped announce the company’s addition of a program to stop smoking to the treatment plan.
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7 Signs of COPD
I wrote this blog to help potential patients find LHI. At the first signs of shortness of breath people often search for answers online.
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Fight for Air Climb
The employees of LHI were dedicated to helping patients. Several employees climbed 42 floors to see first hand what it was like to struggle to breathe. The event raised money and awareness for lung disease patients.
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Anti-Inflammatory Chili Recipe
Part of Laser Spine Institute’s care for patients was focusing on dietary factors. I wrote several recipe blogs on reducing pain by lessening inflammation in the body.
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Luxury Home Trends
One of the clients I worked for while contracted by Leverage was Alvarez homes. Their brand builds luxury custom homes. I wrote this blog as a look into the year ahead.
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Construction Attorney
Cotney Construction was another client I worked for at Leverage. The brand’s voice is authoritative and knowledgable while remaining accessible to clients.
Parent Company Web and PR
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Parent Company Website
After a total rebrand of the parent company over LHI, they needed a new website. Innovative, fresh and technologically advanced, the copy represented hope for the future of medicine.
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Shareholder Letter
My favorite part about drafting this letter was working around the language we had to keep while ensuring the warm voice of the CEO stayed true.
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FDA Approval Process Press Release
Drafting this press release for LHI’s parent company was a challenge due to multiple stakeholders, busy schedules and stiff penalties for using the wrong language. I was still able to turn it around quickly to our PR company.
Give & Grub Menu
Brainstorming the names for food truck dishes combined my love of food, puns and helping others. This partnership between LSI and the Tampa Bay Lightning gave one meal to Feeding America for every one sold.
The Values Project
Values hold people accountable and bind them together. LHI needed an official set of values to live by chosen by the team. I sent emails, a survey and even led small focus groups to determine what was important to the team. After working with C suite stakeholders, I gave it a touch of copy magic and we had the REACH Values.